Medina of Agadir (Coco Polizzi): a living artisan village

An artisan medina rebuilt with care

Unlike the ancient medinas elsewhere in Morocco, the Medina of Agadir (also called Medina Polizzi after its Italian-Moroccan creator Coco Polizzi) was built from scratch after the 1960 earthquake, using traditional materials and techniques. The result is a beautiful, walkable artisan village that gathers more than 300 craftspeople working stone, wood, metal, leather and clay in an open-air museum setting.

What you will see

Wander shaded lanes between rammed-earth walls, watch potters, weavers, jewellers and calligraphers at work, and browse authentic crafts without the hard-sell pressure of the big souks. Gardens, fountains and traditional architecture make it as much a stroll as a shopping trip. It is a calm, photogenic alternative to the busier Souk El Had.

How to visit and combine with a workshop

The medina is a short drive south of the city centre; allow 1 to 2 hours. There is a small entrance fee. It is the perfect place to understand Moroccan craft before trying it yourself: pair your visit with a leather-babouche or pottery workshop in Agadir to actually make something with your own hands.